What We Do and How We Do It


The 5 Pillars

Sales Activator commissioned market researchers, Towers Watson to talk with over 2000 sales leaders to ascertain the Biggest Issues in sales – to see what the top 5 were, check out the report in our Resources/Downloadables section.

Opening is the new closing; it is harder than ever to get a seat at the buyer’s table it seems. When you do get to talk to clients you need to be impactful, relevant, personal and generous with your insights. Buyers, like learners, want to choose what and when; for reasons that are more immediate and pressing than ever before.

We formed these 5 pillars and their foundation to create a road map for how to enable sales teams to become high performing.

Know Your Market & Buyers

  • Ideal Client Profile
  • Sales Strategy
  • Territory Maps
  • Account Planning Template
  • Researched Insights and Questions
  • Sales Playbook


  • Buyer Journey Map – How do they find you, why do they choose you?
  • Company Story is clear, consistent and relevant
  • Personal Brand – Reputation
  • Improved Social Media Presence – LI Score etc.
  • Increased Pipeline Creation
  • Relevant insight into client issues and opportunities


  • Value Proposition better through increased intelligence on market trends and client priorities and politics etc.
  • Credibility & Influence in your market
  • Agenda Creation so you direct meetings
  • Assets / questions to assess / Diagnose what client needs

Convert &
Keep Buyers

  • Wider networks within client base
  • Increased retention rates
  • Increased expansion / share of wallet in clients
  • Increased win rate
  • Increased referrals business

the Team

  • Clear targets with aligned rewards
  • Talent development process with outputs that are used
  • Coaching capability
  • Diagnostics for mental resilience & motivation as well as performance
  • Continuous improvement / leadning culture
  • Higher % hitting target
  • Higher retention rate of staff

Sales Team

Emotionally intelligent, coachable, trustworthy, relevant and credible – wanting to create value and grow.





This forgetting curve research by Ebbinghaus seemed to point at why such great training did not last…

Sales Activator’s founders were steeped in data and research, having spent a lot of time and money in the sales insights business, they were passionate about stopping leaders wasting money ‘renting training’ by doing ad-hoc courses and never seeing the benefits last.

Sales Activator builds exciting learning with quality researched insights, gamified to motivate participants to engage and then coaching, quizzes, competitions and a long tail to ensure the learning sticks. Permanently.

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