What We Do and How We Do It

The 5 Pillars

Sales Activator commissioned market researchers Towers Watson to talk with 2000+ sales leaders to ascertain the biggest issues in the sales industry.  You can read more about these top 5 issues by downloading the full report from our Resources page.

Opening is the new closing. It seems it’s harder than ever to get a seat at the buyer’s table.

So, when you do get to talk to clients, you need to be impactful, relevant, personal, and generous with your insights. Buyers, like learners, want to choose what and when for reasons more immediate and pressing than ever before.

As a result, we created 5 pillars and laid down a foundation, using them to form a road map that enables sales teams like yours to become higher-performing.

Know Your Market & Buyers

  • Ideal Client Profile
  • Sales Strategy
  • Account Planning
  • Territory Planning
  • Researched Market Insights
  • Go To Market Strategy
  • Prioritisation, Organisation & Focus
  • Sales Playbook


  • Buyer Journey Map
  • Company Story
  • Linkedin Brand
  • Online Presence
  • Trusted Adviser Status
  • Social Selling
  • Creating Warm Leads
  • Bringing On New Logos
  • Increased Pipeline Creation
  • Relevant Client Insights


  • Compelling Value Proposition
  • Credibility & Influence
  • Building Trust
  • Virtual Presence
  • Professional Presence
  • Leading Conversations
  • Questioning & Listening Skills
  • Diagnosing Client Needs
  • Communication Techniques
  • Presentation Skills
  • Pitching Techniques

Convert &
Keep Buyers

  • Value-Based Selling
  • Customer Relationship Management
  • Networking Within Existing Clients
  • Increase Retention Rates of Clients
  • Increase Expansion/Share of Wallets in Clients
  • Closing Techniques
  • Increase Referrals Business
  • Cross Selling & Upselling
  • Influencing & Negotiating

the Team

  • Clear Targets with Aligned Rewards
  • Talent Development
  • Leading & Managing Hybrid Teams
  • Coaching Capability
  • Diagnostics for Mental Resilience & Motivation
  • Continuous Improvement Culture
  • Inspiring Creativity & Innovation
  • Increase % Hitting Target
  • Increase Staff Retention Rate

5 Pillars Foundation

Growth Mindset, Emotionally Intelligent, Mental Resilience, Coachable, Trustworthy, Credible, Motivated, Organised and Confident.





The Forgetting Curve research by Ebbinghaus seemed to point to a reason why such great training did not last.

The founders of Sales Activator were steeped in data and research. Having spent a lot of time and money in the sales insights business, they were passionate about stopping leaders from wasting money ‘renting training’ by completing ad-hoc courses and never seeing the benefits last.

Sales Activator builds exciting learning with quality researched insights, gamified to motivate participants to fully engage. This learning is supplemented by coaching, quizzes, competitions, and a long tail to ensure the learning sticks. Permanently.

CAT (Competency Assessment Tool) is our simple, cost-effective solution to measuring and identifying gaps in business-essential metrics. By better understanding these missing components, you can effectively formulate solutions for improvement. 

Our assessment tool was initially developed for sales leaders for one-off analysis (like training courses, coaching interventions, and learning goals) or as part of regular performance reviews (such as essential competencies and KPIs). 

But CAT is also effective for assessing and measuring metrics and competencies across wider business departments, including HR, L&D, Marketing, Finance, and Operations. In fact, wherever KPIs, competencies or measures exist, CAT proves invaluable in identifying gaps and enabling targeted improvement strategies.

CAT Demo

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